The connection that you make with people in your business will make all the difference in whether or not you succeed.
Because in 2017, creating a connection is the most important thing.
[clickToTweet tweet=”Creating a connection with your customer is so important in 2017.” quote=”Creating a connection with your customer is so important in 2017.”]
Marketing messages bombard us on the daily (oh, boy do they ever), which cause us to start tuning out everything that doesn’t MATTER to us personally. There’s not enough time in the day to listen to every salesperson who shows up on our TV or in our inbox.
We’re choosy. We’ve got to be.
So, nowadays, it’s important to make a connection that matters with the people who follow our brands. And that relationship typically starts on our About Pages.
I mean, a ton of people will have first introductions to our brands through social media or our blogs, but they’ll almost always go to our About Pages next to see if they want to keep the relationship going.
But let’s be honest here, some of our About Pages are just sad. And that’s why many of us hide them and then run away exclaiming “I’ve done the thing!” and move quickly on to the next piece.
But we can’t ignore this essential page. Not if we want to make it in the online world.
So my business bestie, Kris, and I have come up with a fun course to tackle your About Page. We know that most people feel anxiety and overwhelm when it comes to this one page and we don’t want you to feel that way.
We want you to feel like you’re making the best first impression and that your right people will be lining up to work with you because you’re excited to share what you have to offer. And so you do share it!
You’ll share your story in a beautiful, creative way that won’t make you feel like a sales robot. It will connect with the people who ALREADY love you but just haven’t met you yet. Once they understand your message and see that you’d be instant BFFs, the rest will be easy.
Because they’ll know you and they’ll trust your message.
[clickToTweet tweet=”Win a spot in ‘Your About Page Story’ and redo your about page!” quote=”Win a spot in ‘Your About Page Story’ and redo your about page!”]
We’ve come up with a plan to get one of our cool BFFs (it could be you!) to join this new, fun thing that we’re creating, by offering a scholarship into “Your About Page Story.”
Here are the rules for how you can win a spot in our course:
- In a blog post, answer one of the following questions: “What is your ideal relationship between you and your clients/customers?” or “What is your favorite thing about your relationship with your clients/customers?”
- Share your post between today Wednesday, July 19th, and Friday, July 28th with the following text: “Need an About Page that connects? Join “Your About Page Story” and begin your customer relationship on the right foot, with the right story and the most creative expression of it.”
- Come back to this post and leave a comment with the link to your post, letting us know what your favorite thing is in a sentence or two, and also where you’ve shared the post online.
**Update- The winner is Allison Dey! Thanks so much to all who participated! We loved reading about your relationships with your customers and clients.**
We can’t wait to hear all about the relationship you have or want to have with your favorite people! It truly is what this online business thing is ALL about.