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Don’t Wing It With Your Brand. Do This Instead.

    My breath came out in short huffs after jumping around the room for fifteen minutes. It was early October of 2014, and I was checking my inbox when I noticed an email pop up from a CreativeLive production coordinator. The email said that I was selected to be one of the studio audience members for a course by April Bowles-Olin. The production coordinator asked if I would be there (um, heck yes!) and she also asked me to answer ...

10 Tools and Resources for New Bloggers

When starting your creative blog, it can be difficult to know exactly what you need and even where to start. You can rack up a pretty large bill, too, if you're not careful. Sometimes it's helpful for someone to simply let you know what you need. When I first started my business, I had a lot of time to hunt all over the Internet for the necessary tools and resources to get me going. I remember sitting down at my ...

5 Reasons your ideas will fail

As an entrepreneur, you have a ton of ideas for your creative business. You're an idea machine. So much so that your head might spin right off from the constant sparks that come your way. You even have a dozen ideas lined up for new products or courses that you'd like to add to your shop, but you don't know how to get everything done since you can't even get the first idea off the ground. Click to Tweet - "Brainstorming ...

How to prep and plan for a new month in your business

I hopped into the car and turned to my friend in the driver's seat. "You know, you don't need to drive me. My car's just right over there." My friend giggled and just stated, "I take care of my friends, ma'am." I smiled back at her and went home thinking about how kind and funny my friend could be. A couple of months later, she received the news that she had terminal cancer, which was a huge shock to all ...

Don’t Let Your Doubts Control Your Credit Card – Why We Should Value Creating Impact With Our Business

You’ve spent years working on your business, with the late nights and the looooong weekends. And you’ve taken the time to learn all the latest marketing trends so you can bring in lots of money, PLUS you’ve even set up a separate checking account (because somehow having a business checking account makes everything feel legit). You feel like you’re trying so hard and doing everything right. (And I honestly believe you deserve a certificate or a bunch of gold stars ...

8 Reasons Your Brand Needs a Vision Board

A Brand Vision Board is not just an excuse to get out the glue. Although we do love to pull out boxes of color pencils and paints and get out our glue guns! Vision boards in and of themselves are intended to help you visualize where you’re going, usually in your life or business, and a Brand Vision Board helps you to figure out the direction of your visual brand as it connects to your brand messaging. It’s one of ...

10 proven tips to improve your calls-to-action

Are calls-to-action that important that you should have one on every single page of your website? Yes! They’re extremely important, especially if you find yourself struggling with where things are currently in your business. If you’re having a hard time getting people to sign up, to click, to schedule a call, to fill out your contact form, or to visit your shop, then there’s probably something off or missing with your CTA’s. And it’s my goal to help you make ...

Fate won’t help you get customers. Why you need calls-to-action on your website.

Have you ever seen the movie Serendipity? It’s one of my favorite romantic comedies and it comes to mind when I think about how people use the calls-to-action (CTAs) on their website. Bear with me. This will make sense soon. The story goes that two people meet, have a heart-eyed-emoji kinda evening and decide to exchange telephone numbers. BUT they write the digits on a random $5 bill and on the inside cover of a book. They could have just ...

You don’t need a perfect freebie if you’re just starting out!

The colorful lights and dance music faded as the speaker took the stage. I sat down at our VIP table in the front row, out of breath from the short dance party that got our blood pumping to our brains (Translation: I moved my arms and legs awkwardly from right to left for about ten minutes while everyone else danced in perfect synchronicity). Opening my notebook and picking up my polka dotted pen, I listened as Chalene Johnson started in ...
25 Things That Have Inspired My Creative Life

25 things that have inspired my creative life

If you’re looking for some creative inspiration, you don’t have to look very far. Here’s a list of 25 things that have inspired my creative life (maybe some of them will inspire you too): 1) Magazines Artful Blogging, flow, and Bella Grace are my must-haves. A perfect weekend afternoon for me means sitting in a comfy chair at my local Barnes and Noble with a stack of magazines in my lap. I pour over the pages and collect all my ...