I simply love new books. There is nothing that compares to the smell of a new book… for real (someone please make a new book candle or let me know where I can purchase one!).
Imagine taking a journey to the nearest Barnes and Noble and smelling ALL the books and sitting in the comfy chairs to read said books over a Starbucks chai tea latte (this is a pretty typical Friday night date for my husband and I).
Yet, as good as the new book smell is, the best thing is when you find a book that is helpful and that spurs you toward success. That’s why I decided this week to share with you a few books on Branding that are great reads and that will totally help you in achieving your goals towards brand authenticity.
1. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier- In this short book, Marty Neumeier shares how to use strategy and creativity together to take your Brand to the next level to have an edge over competitors.
2. Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand, by Catherine Kaputa- The author of this book is an expert in her field, who has legitimately worked with celebrities and ad campaigns to help them become successful. She explains what goes into a Brand and breaks things down so you can understand how to go about turning your Brand into something big.
3. Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, by Kate Newline- This book explains why consumers become brand evangelists (someone who recommends a brand to everyone and anyone because it is that awesome). This book will help you think about how you can turn your brand into something that people will rave about.
Have you read any great books about Branding lately? Fill me in on what you’ve been reading in the comments below!
*The links above are affiliate, so I do earn a small commission from you purchasing them by clicking on these particular links. If you don’t want to use my links, then you can type the title into amazon in a new browser window. Thank you!*