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Why You Don’t Need A Pretty Website

Why you don't need a pretty website

If you’ve added and tried out fifty themes on your WordPress website, and then thought to yourself this still doesn’t look good then listen up!

You don’t need to have a pretty website to be successful in business. 

Having a background in web design and having run a successful web design business for the past six years, you might think I’m crazy right about now.

But it’s the truth. Granted, websites still need to look professional but there are more important pressing issues that should grab your attention first.

Let’s look at what things you should really focus on with your website. Don’t get stuck for months and months on choosing the perfect font to compliment your logo!

# 1 – Knowing Who You Serve

A lot of people skip the step of getting to know their ideal audience but this step is crucial and should not be skipped. Knowing your ideal customer deeply will change your entire business, and how you do business (as it should).

Why? Well, because you’ll always have your customer on your mind. You’ll think about the things that they worry about before buying something from you. You’ll think about where they’re getting stuck in the process and come up with solutions to help them along in their journey.

Getting to know your customer better isn’t something that needs to happen in year one of your business. It’s something that needs to happen over and over again. I’m in year seven of being in business and I still learn new things about my favorite people to work with every single day.

Take some time out on a regular basis to ask some questions and get to know your audience better. Doing this will help you to create an effective website that will work really well for you even if it’s not the prettiest website on the block.

# 2 – Readability

When people come to your website, it should be really easy to read or you’ll lose them.

And when it comes to SEO (search engine optimization), the last thing you want to happen is for people to find your awesome blog post or product then leave within seconds because your font is too small. Or leave because you don’t have any headers to make your post or website easily scannable.

Bump up that font to at least 16px and add in some headers to text-heavy paragraphs.  (Please keep in mind that this depends on your font but start there and adjust accordingly.)

Also, take a look at the Yoast SEO plugin, as it makes suggestions to improve your sentences. This will help to make your writing easier to digest and is also super helpful for your readers.

Your audience will thank you. And your website will work better too.

# 3 – Usability

Your website should be suuuuper easy to use.

This is something that you constantly need to look at because it’s easy to have a broken link or forms that no longer work. By taking some time to regularly go through your website and make adjustments, as far as usability is concerned, you’ll keep on top of how well your site works for your reader or potential customer.

Here are a few things that you can take a look at:

  • Do I have any broken links?
  • Are all my buttons working?
  • Do I have any forms that I no longer need or that don’t sync with my email provider?
  • Can people easily contact me or follow me on social media?
  • Is my website clear with what actions I want my ideal customer to take next?
  • Is it easy to purchase a product or service? Can I make any part of the check out process easier?

Answer these questions on a regular basis to make sure that you’re on top of how easy your site is to use. You can even consider asking friends to test out your website to get feedback on what’s working and what needs a little bit of help.

# 4 – Having Products or Services That Help Your Ideal Customers

You always need to have a call-to-action that leads to your products or services (or to your email list that leads to your products or services). And your website is your 24-hour salesperson, or at least it should be.

These products or services also need to be built with your ideal customer in mind. Think back to who your ideal reader/potential customer is. How you can uniquely help this person with something that you offer?

This will help you to avoid making products/services that are not fit for your audience.

Also, take a look at your existing products or services and see if there is anything you can do to make your offering more clear and easy to understand the benefit.

# 5 – Getting People Back To Your Website/Offerings

After you’ve created your website, you can’t forget to get people back to your website.

There are a lot of ways to get people back to your website but you have to make sure that you are consistently marketing and driving traffic to your website or blog to have any sort of success online.

If you struggle with ideas on how to market your website/offerings, I have a free 5-day challenge to create your marketing plan that you can join here. In this challenge, you’ll work on getting to know your ideal customer, choosing your offer or promotion that you’d like to focus on for the next couple of months, making sure that your website is up to speed, breaking your tasks down into simple steps, and then creating your marketing plan.

Whatever you do, you want to make sure that you are consistently working towards bringing people back to your website. I like to use blog posts and videos on YouTube as a way to get people back to my own website.

At the end of the day, it doesn’t matter how beautiful or well-designed your website is. All that truly matters is if your website is working for you.

I always suggest to my coaching clients and students to focus on these things and not get stuck in the little details of how their websites work.

Have you worked on any of these things when it comes to your website? Is there anything that you’ve missed? Let me know in the comment section below!

Filed Under: Blog, Build Your Creative Website

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A little more about me.

I'm Amanda, the owner and designer behind Amanda Creek Creative. I've been in business - both as a photographer and web designer - for the past six years. And it has been a fun place to use my background in fine arts, design, as well as my online marketing degree.

I've always wanted to work at what I enjoy doing, with creative people like me. I love helping women to build their own creative platform that supports their lives. And my goal is that their lives can be abundantly filled with joy from doing the work that sparks their passions. Because I hate seeing people stuck in a job they hate where they are building someone else's dream - and dreading their own life. And where they're only happy on the weekends.

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Instagram post 2185217689963124194_254453612 𝙎𝙚𝙧𝙫𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙬𝙞𝙩𝙝 𝙫𝙖𝙡𝙪𝙚 𝙬𝙞𝙡𝙡 𝙡𝙚𝙖𝙙 𝙩𝙤 𝙢𝙤𝙧𝙚 𝙨𝙖𝙡𝙚𝙨. 😍
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Everyone has a problem that they're trying to solve, and business owners solve those problems. It might be through your service, digital offer, or physical product. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It doesn't matter what you sell. You're a problem solver, and it's your job to figure out what your customers need from you. (Even if it's what am I going to hang on the empty walls of my home.)
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It's also not a complicated process. Here are a few things you can do:
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1) Learn more about your ideal customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ve been able to do this well through Instagram, alone. When I connect with someone on IG, I'll watch their stories or read their posts with genuine interest. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I learn a lot about people this way, and you'll be able to do the same.
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2) Create content that shares your unique point-of-view or position, then see how your existing audience responds. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Think about your products and offers, then create content relevant to those offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
When people see what you're putting out into the world, they will have questions or thoughts about what you're sharing. They’ll let you know by commenting, sending you a DM, or responding to your polls.
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Always use your content as an opportunity to gather feedback about your ideal customer.
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3)  As you receive questions and feedback, keep a Google Doc or a journal of sorts about what you’re learning about your dream customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then you can write out ideas for new content that will help them based on the feedback you receive.
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4) Follow up with people, don’t wait for them to come to you.
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People can be shy on the internet. They may stalk your content but never post a reply. Take some time to engage with them first (in a genuine way), and they'll be much more likely to reply in return.
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Still not sure what to say or how to serve your peeps? I have a new freebie (link in bio) with some ideas for you. It's geared towards IG Stories but can work for anything. 📸: @sheilajoyphoto #bossbabetribe #creativebusinessowner
Instagram post 2180077036668999421_254453612 🙈🙈🙈 𝙄’𝙢 𝙣𝙤𝙩 𝙥𝙚𝙧𝙛𝙚𝙘𝙩. 𝙈𝙮 𝙡𝙞𝙛𝙚 𝙞𝙨 𝙣𝙤𝙩 𝙥𝙚𝙧𝙛𝙚𝙘𝙩. 𝙄𝙣 𝙛𝙖𝙘𝙩, 𝙄’𝙢 𝙖 𝙢𝙚𝙨𝙨. 𝘼𝙣𝙙 𝙄 𝙨𝙝𝙤𝙪𝙡𝙙𝙣'𝙩 𝙨𝙝𝙖𝙧𝙚 𝙩𝙝𝙖𝙩, 𝙧𝙞𝙜𝙝𝙩?
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Wrong!
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We're all a mess, sis! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
People often show you their highlight reel on Instagram. Not the true behind the scenes of their life.
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I'll be the first to tell you that I'm far from perfect. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here's a little bit of proof:
👖 I don’t put on pants until I HAVE to.
🏚️ My house is always a mess, even though I really do feel a bit OCD in my head.
🏀 I yell at my husband when he leaves fingerprints on the ceiling because he’s making too many imaginary jump shots...because he’s always pretending like he’s a basketball star.
🧟‍♀️ I stay up too late. 🍩 AND I eat gluten even though it makes my face breakout.
📱Oh, and on the days I don’t show my face on Instagram, it’s usually because my face broke out that day (because I ate a donut) and I’m embarrassed. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤷 This is me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let's embrace the fact that we're not perfect and show up as who we are anyway. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Are you in?
Instagram post 2175642193587859802_254453612 😲 𝙃𝙖𝙨𝙝𝙩𝙖𝙜𝙨 𝙙𝙤𝙣'𝙩 𝙜𝙧𝙤𝙬 𝙮𝙤𝙪𝙧 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now before you go throwing rotten tomatoes at me, hear me out.
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You can't simply add a list of 30 hashtags on the newest photo in your feed and expect people to follow you on IG. As if hashtags are the magical holy grail... if only you choose the right ones. 😰
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You'll find yourself giving up quickly with that strategy.
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Because it takes more than that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are a few things to consider when trying to grow your IG following:
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1) You get what you give.
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If you're opening up the Instagram app, throwing up a photo with hashtags, and then closing it down and hiding for the rest of the day 🙈, you're not going to see any substantial results from your actions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sure, you might get some likes, and you may even get a few follows, but you won't create a lasting connection.
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The best strategy that I've found on Instagram is to give. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
More than you get. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don't show up only when people are responding in the way that you want them to.Growing a community of followers requires a two-way street. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Show up because you have something to say. Show up because what you create or teach is what other people need.
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2) Grow a community regardless of the numbers.
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Community is what matters most on social media. Sure, you can try to attract a large following, but are they going to be a bunch of people who don't need what you have to offer?
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Do you want to attract a bunch of strangers who will never care, or would you rather attract the people who NEED what you have to give to the world?
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Building a community means that you have to attract some people and repel others. It doesn't mean having a huge following of people who couldn't care less about what you have to say one way or another.
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If you're wanting to grow your Instagram from a place that focuses on quality over quantity, join my free 5-day challenge. We start on Nov. 18th. Link in my bio.
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#creativebusinessowner #savvybusinessowners #smallbizsquad
Instagram post 2169998820881329538_254453612 When it comes to showing up on Instagram, I choose to show up when it works best for me.
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I’ve set a “schedule” of sorts that calls me to show up daily and weekly, but in a way that fits my personality and introvertedness. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know that I need time off from IG on occasion. So, I decided a while ago that posting to my feed every single day just wasn’t going to work for me.
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Instead, I choose to show up on the feed 2-3 times per week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
When it comes to IG Stories, I’ve committed to 10 stories per day, and at least 3 stories on the weekend. This gives me some needed downtime (usually on Sundays). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know that showing up on Stories this much for some people might be too much. I’ve figured out how I can do this in a way that it doesn’t drain me. But do what works for you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Whatever you choose, I believe that consistency is the 🔑. I know that when I’ve been inconsistent in the past that people grow uninterested. So, I made a commitment to try to show up on the schedule that I created for myself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Also, I wanted to say that  I first signed up for Instagram, I thought that I had to post something every single day. And then I told myself that I didn't have anything to say which made it feel really hard. When I finally released this expectation and pressure that I’d put on myself, it got much easier.
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No one (but me) was pressuring me to post . I was exhausted from my own doing. When I released the expectation, it took the weight off. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So...
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This is what I'm able to do...it doesn't feel overwhelming. It feels enjoyable. It's what I know that I can stick to.
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Take some time to reflect on what kind of schedule works for YOU. Don’t put all the extra stress on yourself to post because everyone else is doing it. Only show up as you can and in the way you can. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Are you putting any unnecessary pressure on yourself to show up on IG in a certain way (whether its frequency or the actual HOW to show up)? Let me know in the comments below! 📷 by: @sheilajoyphoto
Instagram post 2167848112115630431_254453612 𝙃𝙤𝙬 𝙙𝙤 𝙄 𝙨𝙝𝙤𝙬 𝙪𝙥 𝙤𝙣𝙡𝙞𝙣𝙚 𝙖𝙨 𝙖𝙣 𝙚𝙭𝙩𝙧𝙚𝙢𝙚𝙡𝙮 𝙨𝙝𝙮 𝙞𝙣𝙩𝙧𝙤𝙫𝙚𝙧𝙩?
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Well, first of all, I show what I can...WHEN I can. I don't put pressure on myself to do more than that.
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There are some days when I don't want to show my face on social media at all, 🙈 or I don't feel like speaking on my IG Stories. Instead of forcing myself, I conserve and protect my energy. 🙅‍♀️I do what feels right for me, and I hope that you'll do the same for you.
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But here’s the key 🔑, I still put something out there.
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Just because I don't want to show my face doesn't mean that I can't be consistent. I can share other content that is much easier for me to create/share that day. (Like a static photo.)
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If you're not showing up consistently yet, I suggest to start slow and build up to the things that feel scarier. You don't have to dive into the deep end of the pool 🏊‍♀️ from the beginning. Maybe you can start sharing static photos on your feed and in your stories, instead of actually sharing your face/speaking directly to the camera.
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Do what you can and inch your way forward. Baby steps are still steps forward, friend.
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Also, you can find unique ways to show up without having to bring down all the walls of vulnerability until you're ready. (Although, I will tell you that being vulnerable is a fantastic way to connect with your community, but I completely understand how hard it can be.) I always try to think outside of the box on those especially hard, introverted days.
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I ask myself: How can I show up and serve my audience in a way that supports my energy today?
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I bet that if you ask yourself this question enough, you'll start to come up with ideas.
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Do you struggle with showing up on social media as an introvert? Raise your hand below if you totally relate! 🙋‍♀️🙋‍♀️🙋‍♀️
Instagram post 2164918904456378585_254453612 🤯 𝙎𝙚𝙡𝙡𝙞𝙣𝙜 𝙙𝙤𝙚𝙨𝙣'𝙩 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙝𝙖𝙧𝙙
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Do you believe that statement, friend? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I believe it...now. But that hasn't always been the case.
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During the launch of my group coaching program, Digital Product Breakthrough, I learned that selling can be easy and fun.
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I had limited time during this launch because of the most ridiculous travel schedule. (Literally, I traveled to 15 states in four weeks.) So, I had to do what I could on about two hours of work a day—at most (and this includes the time I needed to do other work in my biz, plus the homework that I had to do for my MFA).
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As entrepreneurs, we often believe that we have to do more and be more.. to even be WORTHY of the sales and money we receive. It's simply not true. 👏
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I do understand this belief that work has to be hard because I grew up watching it played out and modeled by my parents. My dad owns a business, and he has a hard time quitting work for the day. He has shown me that you work hard in life. Period. For the first six years of running my biz, I thought that I couldn't stop work for anything. I wouldn't even stop to make myself lunch or do something fun like reading in the middle of the day. I remember launching client websites when I was sick as a dog and hadn't showered in three days.
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But now I know that I don't have to work myself to death to get sales (and to be worthy of the money paid to me). And you know what?! I kinda love it.
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It's time to flip our perspective on this. Selling is fun. Selling is easy.
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Why? Because I say so. Because I believe so. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So here's to a new belief! And to knowing that I/you are worth it.
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Do you feel like selling is hard? Why? I'd love to hear your thoughts in the comments below! 📷 by: @sheilajoyphoto
Instagram post 2163355031425084714_254453612 After traveling non-stop since June, I’m finally home for a few months. This translates to lots of Halloween movies, doggie cuddles, and changing from one set of pajamas to another. 😂 .
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#workfromhome #entrepreneurlife #savvybusinessowner #waketomake #wemakecollective #supportthemakers #fempreneurs #girlsinbusiness #womeninbusinessrock #bossladymindset #buildinganempire #girlbossmagic #caffeinateandconquer #chooselovely #dreamersanddoers #creativechics #herestothecreatives #creativesofinstagram #creativebusinessowner
Instagram post 2159006556730300414_254453612 Oh, hi! It's me — your awkward biz BFF. 👋👋👋
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I wanted to reintroduce myself here on Instagram, just in case you're curious about who I am and what I do.
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My name's Amanda, and I help creative ladies to make passive income by creating killer digital products that their audience loves. This wasn't always the case, though; I was a web designer for the past seven years.
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But last year I decided that I wanted to stop the trading time for money thing. I wanted to stop creating things dictated by my clients and start creating things that I wanted to create. It was tough for me to transition because, well, I love helping people, and I didn't want to let my clients down.
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Well, spoiler alert, I did let some people down. But now I'm able to help more people and make a greater impact because I'm not limited by time.
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You see, digital products have allowed me to help many people with the same amount of time (or less) than it took for me to design and build a website for just one person.
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And I love that I can focus my time on building things that I can sell over and over instead of creating one thing for one person and then moving onto the next person and having to start all over again.
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You might be feeling the same way with your current business model.
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Stuck in that time for money thing... and you may want to free up more of your time by creating digital products and passive income streams. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If so, I'm your gal!
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I'd love to know more about you. Leave a comment below letting me know what's one digital product that you'd love to create for your audience.
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And even if you're not sure what you want to create just yet, stick around and let's be friends. I'll be here to answer your questions and help you learn more about digital products and passive income. 💖
Instagram post 2152339221265021442_254453612 Imposter syndrome seems to be on everyone's minds lately. I've seen multiple emails this week from different people I follow and even wrote about it myself in this week's blog post. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're not sure what imposter syndrome is, it's basically where you tell yourself that someone else is better or that their product is better. It's where you believe that you don't have the skills or what it takes to be seen as an expert.
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It’s where an audience member asks you a question and you freak out because you feel like you’re not qualified to answer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Even when you KNOW the answer!
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You might even point people to another expert because you feel like they know so much MORE than you.
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The thing to remember when people come to you for a solution is that they’re coming to you because of YOU. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s *your* personality, *your* point of view, and *your* story that attracts them to you.
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And when it comes to imposter syndrome, you’re limiting yourself. You’re allowing your *feelings* to say that you’re not good enough even when you are. You’re allowing your imperfections to stop you because you believe yourself incapable.
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But these things are not the truth. You are capable. Sure, you may not know everything there is to know under the sun. No one does. But you know more than the person who is one step behind you. And you can teach and show someone what you know and still remain humble.
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But you don't have to stuff yourself into this imposter box.
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I completely understand these feelings because I deal with them too. So, I understand that they can be hard to deal with. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But the most important thing is that when you believe yourself incapable, you’re not helping people who NEED you.
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Everyone who is seen as an expert in someway is capable of helping another person. You might assume that you don’t have the best solution, but that person may need your EXACT solution because it’s the only way that they’ll be able to relate and understand.
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(More in the first comment...)
Instagram post 2150358572526215055_254453612 Perfectionism is a form of procrastination, but it warrants its own space.
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When it comes to perfectionism... you have a vision of something magical and lovely, something that people will love. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is all good and well if you *actually* create the thing.
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It’s not good to put the pressure on yourself so much so that you feel like you have to do it RIGHT or you can’t do it at all.
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You don’t want to get so deep in perfectionism that you feel like if it’s not perfect that you’re not going to put it out there.
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Perfectionism can keep you stuck, but you’re the only person who truly knows the ideals that you’ve created for yourself and your product. That's it. Just you.
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Your notion of perfect isn’t something that other people will recognize. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s an imaginary feeling that exists only in your head. So if you release something less than *your* version of perfect, you’re the only person who is going to know.
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You’ll think “it has to be this or it’s not good enough.” But you’re the only person who knows what “this” is.
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If you can put aside your feelings of perfectionism and create what I like to call a “rough draft version,” you’ll find that people will still get value out of the product you create. You’ll see that people still love what you create and still give you great testimonials. Even when your ideals aren’t met.
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I strive to always create the “rough draft” version just to get my product out there. And the thing that I’ve discovered is that when I put something out that I consider a "rough draft" and later I decide to go back and tweak that product... I see that I did a really good job in the first place. When I go back and look at what I’ve created, I see that it’s valuable.
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Can I go back and make tweaks? Sure, but those tweaks always end up being the icing on the cake.
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Release a rough draft version of whatever you’ve dreamed up because someone out there needs it, and because you’ll be able to make money much sooner this way.

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